Your son is knocked to the ground while playing football, and doesn’t get up right away. Should you pull him from the game?
If he’s wearing the new Riddell football helmet, you’ll be able to monitor the precise location and severity of impacts to little Johnny’s head, and make an informed decision on whether to take your child to the Emergency Room.
Says Riddell marketing chief Jim Heidenreich: “If people buy $1,000 drivers and $500 baseball bats, we hope they’ll spend that kind of money on head protection.”
Wow. And to think that my mom used to let me run around without a helmet, or a cell phone, and even encouraged me to drink out of the garden hose. The horror.