So, here’s the deal. Take a gas station receipt to Jack In the Box and they’ll give you two free tacos. They’re doing it as a marketing ploy (of course) so that news stations and blogs (such as this one) will post on it.
I wonder how the gas stations next-door to these fast-food establishments feel about this promotion.
“I’ll take $1 in gas, please, and I’ll need a receipt.”
I vaguely remember a JITB commercial advertising 2 tacos for 99-cents. My guess is that the marketing team for JITB is venturing that more than half of the people taking part in this offer will pay for a drink as well (at approximately $1.25 with a food cost of twenty-cents), thereby paying for the “free” tacos which probably have a food cost of twenty-cents, thereby still making a minor profit.
I need to think about this a bit more… maybe over a couple of tacos.