Champagne Tastes on a Beer Budget

I read this blog last week and found it interesting that a few of the most shoplifted items are:

Filet Mingon

Jameson Whiskey

iPhone 4
Nike Shoes

Chanel No.5 Perfume


Each of these items are at the top of their respective categories in terms of quality. The best of the best, and with a price tag to match. People are willing to pay top dollar for top products, and yet others are also willing to steal the same items.

Would you assume that a thief in a lower income-bracket would be the perpetrators of high-ticket crime? I wouldn’t.

Even the fictional characters of books and movies who are diamond theives, or those who heist fine art, are described as debonair, living a life of wealth and hob-nobbing with tuxedo-clad gentlemen and nip n’ tucked socialites.

In contrast, we view those who rob liquor stores at gunpoint and burglars in black ski masks who climb into windows at night as dummies. They’re after a couple of hundred dollars in cash, or a cool TV and maybe a new Playstation. Not very bright folks when it comes to committing a crime, or cashing in on it.


More on this later. It just got me to thinking…




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